The early conversion to Rhythm & Blues makes WLOU one of the first five full-time R&B stations in the USA. WLOU is the heritage African-American oriented station in Louisville, programming to that community continuously since October 21, 1951. The Louisville, KY-IN radio market has approximately 200,000 African-American citizens, 170,000 aged 6+ years. WLOU utilizes an FM translator: W284AD 104.7 FM covering most urban parts of Louisville and the southern Indiana suburbs of New Albany, Clarksville, and Jeffersonville. Its studios are located west of downtown and the transmitter is on the city's westside near I-264. Licensed to Louisville, Kentucky, United States, the station serves the Louisville, KY-IN market area. WLOU (1350 AM) is a radio station broadcasting an urban oldies music format.
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